GIF is short for graphics interface format, a type of low-resolution format. In this article, we’ll dive into everything you need to know, including how to release your GIFs onto the unsuspecting public without coming off as unprofessional. Of course, there is an art to choosing the right GIF. We process visuals 60,000 times faster than text, so learning how to use a GIF in your texts successfully should up your marketing game considerably. While GIFs are usually associated with humour, they’re also a great marketing tool. They’re a great way to add visuals to texts, and you can usually find one for any occasion. Whether you pronounce it ‘gif’ or ‘jif’, the chances are you’re familiar with GIFs.
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